Strategies for market adoption


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I started a master project this semester on BitTorent Sync. My group and me were really attracted by the decentralized approach used in the system that makes it unique in comparison to its competitors. But we have some questions: How will the new innovation attract early adopters and mainstream users? Who will they be? And what partnerships are needed to expedite adoption of this innovation? Can you please help us by giving us a brief description of the potential targeted markets and partnerships, and if you have some interesting links where we could find further information, this would be really useful! 

Thanks in advance! Hope you can give us some some great suggestions or answers so that we can support BitTorrent Sync through our project.

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