Precisely. This announcement provided no pertinent information and only served to anger a good number of people. Where are the details?! Regarding a yearly (or per any unit of time) cost, this could make sense if there will be support services like phone support. This is a cost worth paying for assuming you need regular help with your setup. However, it will be a hard sell for most people to pay a yearly cost just for enriching software features, especially when it costs each person their own money to set up their "unlimited" storage. My use case is as follows: I run the data server for my multi-user research laboratory. Every user has a personal account and home directories, as you would expect. Because I liked BTSync from personal experience, I made it easy for everyone to set up BTSync instances to sync their personal directories with their personal machines. I'm not sure how the cost is going to pan out in my case, since so many people are being supported by this 'cloud'. Further, this situation is identical to at least three other laboratories in my workplace alone, since I raved about how well it worked and they followed suit. If we want the Pro software, it is very unclear how that would be handled in my non-unique use case. It seems pretty clear people will want the Pro version versus the Free version, because the announcement implies features, not tangible services, are going to be the difference. In that case, who wouldn't want the most feature-rich option? The mistake made here is not providing any useful information and simply saying, "there will be differences and you will have to pay". Perhaps you'll think a bit more carefully before making such announcements in the future. Judging by the fact that it's been about 24 hours since the announcement and there only about 20 comments on this thread, it seems most people don't know or don't care, but for those of us who do know and care, it is pretty clear we're all on the same side and the defense of your position/decision will be interesting to watch unfold.