Does the content change frequently or not? In the game update case, just do what Blizzard does and use a torrent client integrated into the patcher application rather than sync. For anything that doesn't change frequently, regular torrents will perform better more consistently than Sync will.
Smaller files tend to transfer slower. If the files you're transferring lean towards the smaller end, they will be slower. Additionally, transfers using Sync are nonlinear, so you may be hitting random seek transfer limits.
Make sure the time zones are set properly on all machines and then synchronize them ALL to the same time server. All timestamp comparisons are normalized to one timezone.
Ominous or not, please do NOT attempt to associate ANY bittorrent inc product with your own uservoice accounts. We have ones in place that we DO use. We WILL use OURS for sync when it is appropriate. Again, please take yours down.